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introduction to branding

Professional creative services help your company surpass competition by increasing your brand’s perceived value—which results in a premium return for your products and services.

One of the most difficult aspects of going to market is effectively conveying information to your clients, staff, and prospects. Design is more than decoration; it helps draw attention, clarify data, and communicate complex ideas. Design interprets your information by using proven aesthetic techniques like symbolism, balance, contrast, color theory, typography, order, uniformity, and data hierarchy. This isn’t jargon—it’s another tool to increase your business’s bottom line.

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1. why do logos matter?

2. the perception of value

3. your brand: self-evaluation

4. brand foundation checklist

5. get a free project quote

 
 

FURTHER RESOURCES
branding theory, education, & practice
utilities
color

Kuler

inspiration

Behance

responsive web design

MobileTest.me

social media

Social Media Image Sizes Cheat Sheet

building brand assets
graphic design & creative services

Apsara

photography

Hannah Ross

printers

Overnight Prints
Uprinting

fonts

MyFonts
Google Fonts

packaging

Century Label
SKS Bottle
The Packaging and Design Templates Sourcebook by Luke Herriott

apparel

Fairfax Screenprinting
Wordans

signage

SignMax

web hosts

Bluehost
1&1

basic visual website builders

SquareSpace
Wix

e-commerce

WooCommerce
SquareSpace

website themes

ThemeFuse
ThemePunch

stock imagery

iStock