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apinya thai food co.

Apinya is a world-inspired, Thai-infused chili sauce maker in Virginia. They wanted their brand and packaging to reflect a strong Thai connection, starting with prominent Thai alphabet use, vivid colors, and “maximal” design. Apsara did extensive background research on Thai culture and packaging and ended up with an extensive brand set developed around an octopus character representing world cuisine.

scope of work

Development
  • logo
  • custom illustrations
  • packaging consulting
  • custom copywriting
  • infographics
Print
  • ads
  • postcards
  • posters
  • product labels
Multimedia
  • video direction
  • website
    • HTML5 animation
    • WordPress
    • WooCommerce
  • social media branding

Photography: Hannah Ross