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apinya snacks

Apinya is a world-inspired, Thai-infused chili sauce maker in Virginia. They wanted their brand and packaging to reflect a strong Thai connection, starting with prominent Thai alphabet use, vivid colors, and “maximal” design. Apsara did extensive background research on Thai culture and packaging and ended up with an extensive brand set developed around an octopus character representing world cuisine.

scope of work

Development
  • logo
  • custom illustrations
Print
  • product packaging
Multimedia
  • social media advertising

Photography: Hannah Ross