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branding packages

Your brand is the key to connecting your business to your customers, but the options and scope can be overwhelming. Let’s make it easy: flat rates, turnkey packages, everything included. No tracking time for hourly fees, no monthly fees, no surprises on the invoice.

Also: Check out our branding primer
M E N U
APPETIZER

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Basic

Our budget-friendly option to
get your brand up and running.

MAIN COURSE

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Advanced

Set a foundation to save time and
money on development later on.


Best fit for refreshing existing brands

PRIX FIXE

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Extended

Extensive brand implementation,
guidelines, and collateral.

COMPARE PACKAGES

Ingredients

Basic

Advanced

Extended

Creative Direction

Research into your history, background, competition, products/services, and collateral

Concept development to give your brand meaning

Supervising the look and feel of project from concept through completion to ensure the quality of the finished product

Provide direction to professional specialists like photographers or illustrators that collaborate on your project

Production

Design file setup and image formatting

Final touch-ups and design proofing

File packaging and formatting for printer

Project Management

Kick-off meeting to determine your needs, preferences and expectations

Presentation of concepts and designs

Coordinating edits and changes, obtaining input and approvals, “back-and-forthing” to ensure project accuracy, completion and success

Procuring competitively priced printer/vendor quotes

Our Recipe

★★

★★★

1. Discovery: we interview you about your business’s background, mission, goals, customers, and competition. We find out your likes, dislikes, design preferences, and get to know your existing brand. Includes 1 phone or video conference.

Add $150 for onsite interview within 15 miles of Washington, DC 20036

2. Design: we create sing your brand’s colors, fonts, and elements, and deliver comprehensives (comps) for each of the deliverables below (see The Meat).
3. Revise and fine-tune your brand (back-and-forths)

Number of revisions to the comp designs per deliverable, unless noted:

Additional rounds will be charged at a different rate; see Notes… below.

2

3

3

4. Production: we prepare all materials for printing and/or distribution of your collateral.

The Meat

★★

★★★

Logo

Final deliverable will be a “logo pack” with all applicable color variations and .jpg, .png, .tif, and .eps versions of the logo. 3 comp options

Sub-brand logos if applicable. Up to 5 variations

Mood board and Style Guide

Includes a board of imagery to define a look and feel for the brand and guidelines defining a logo usage, brand color palette, and fonts. 1 comp option, up to 3 rounds of revision if needed.

Small and Large versions include more extensive guidelines like secondary color palettes, image implementation and tone, text styles, and more.

1 Pg

Small

Large

Stationery

Business card, letterhead, envelope, and email signature. 3 comp options. Add $10 per business card text variation

Microsoft Word version of letterhead with margins and editable areas

9″ x 11″ pocket folder. 3 comp options

Capabilities Brochure

Capabilities brochures are considered a highy-designed mix of engaging imagery and text copy. Create an all-purpose brochure that showcases the products or services your business offers. 2 comp options

Add $40 for each additional page

2 Pgs

12 pgs

24 pgs

Presentation Template

Microsoft PowerPoint presentation template including master slides for title, section, and main content page. Brand color palette and fonts integration. 1 comp option

Dark background variation for presentations in dimly-lit rooms

Sell Sheet

Number of sell sheets:

An 8.5″ x 11″, 2-sided sheet ideal for comprehensive information about a single product or service you offer. The final design can be used as a template for future reports, providing significant savings for extra design costs. 2 comp options

Add $40 for each additional sell sheet

5

10

Report

Reports are considered roughly 80% text and 20% imagery. Based on content you send or an existing report, we’ll make a completed report with everything you’ll ever need including cover design, paragraph and character text styles (title, headers, body copy, bullets, pullquotes, captions, etc.), image treatment, tables, graphs, and more. The final design can be used as a template for future reports, providing significant savings for extra design costs. 2 comp options to include cover and inside spread

Add $20 for each additional page

12 pgs

24 pgs

Whitepaper

Whitepapers are considered reports with nearly all text and minimal, if any, imagery. Based on content you send or an existing whitepaper, we’ll make a completed report using the text treatments above, modified for optimizing large amounts of text. The final design can be used as a template for future reports, providing significant savings for extra design costs. 2 comp options to include cover and inside spread

Add $15 per additional page

12 pgs

24 pgs

Website

We have a separate page to go over our website packages. The Basic Website Package is included in the Extended Branding Package.

Ability to visually edit site after project completion, allowing you to add unlimited pages and products (Visual Composer)
Website management software (WordPress) install & configuration
Responsive design: page layout auto adjusts for monitors, tablets, or phone screen size
All software licensing fees included: WordPress, Visual Composer, theme, plugins, fonts

Image licensing is not included. See “Notes…” below for details.

A professionally programmed template for the “bones” of the site
Using your brand’s colors, fonts, and elements, we design a mockup of your new site. Number of comprehensive designs, each including 1 home page + 1 secondary page mockup:

Includes up to 3 rounds of revision after choosing 1 comp direction.

2

Full site content population using your text and images

By default, you provide all the imagery and text copy, but we can also source those for you. See “Notes…” below for details.

Number of rounds of revision after sending full site with content:

5

Number of pages, maximum

Each page is counted as “a reasonable amount of content for a single web page.” That can include a blog post, a product page, or section of a “single page scrolling” layout.

Add $50 per additional page

5

Tons of modern, interactive site elements like accordions, tabs, parallax effects, animated effects, embedded video, and more.
Contact form plus interactive map with directions
Animated slideshow on home page
COMPARE PRICING

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Basic

Package

$2,500

research & setup: 1 week
design: 6+ weeks
revisions: 2 weeks

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Advanced

Package

$8,500

research & setup: 1 week+
design: 10 weeks
revisions: 3 weeks

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Extended

Package

$18,000

research & setup: 2 weeks
design: 16 weeks
revisions: 4 weeks+

Side Dishes

Add
Website Packages

We have a separate page to go over our website packages. The Basic Website Package is included in the Extended Branding Package.

$3,000+
Social Media Package

Carry over the design elements from your brand to your social media. Includes up to 3 platforms (Instagram, Facebook, Twitter, etc.) and deliverables include applicable profile photo, page banner, and post template.

$200
Source Design Files Package

Full ownership of all source design files are transferred to you at the completion of the project to edit and reuse as you wish. As an industry standard, the fees for creative work are only a license to use the finished product, the same way software, images, movies, and fonts are actually licensed and not sold. Because they are not needed by most clients, we do not include source files as part of the package price.

50%
of total

A la Carte

Add
Naming

If you’re having a hard time with most basic element of brandingyour business’s namelet us come up with a creative, memorable solution. After research we’ll give you 3 options to choose from. One additional round of 3 names if needed. Also: check out our guide to naming considerations.

$500
Tagline

The tagline is usually paired with the logo and is a creative way of condensing your whole business concept into a few words. Includes 3 options to choose from.

$200
Printing

Let us take care of the printing. We’ll pick the best paper stocks and compare pricing from multiple vendors to get to you the best deal. Then we’ll have it delivered to your door. Pricing varies too much to quote here; send us specs including quantity and delivery zip code for each piece and we’ll quote the price.

$TBD
Image Research & Recommendations

We’ll create a library of go-to stock images based on your business and brand style. Deliverable is a lightbox of minimum of 15 and up to 20 images. Price does not include licensing fees for the images themselves. We will either refer you to the provider, or purchase the licenses and add them to your package. Any such fees will be pre-approved by you; we recommend a budget of $200-600 to start off.

$200
Custom Photography : Products In-Studio

Includes up to 3 hours of photography for up to 5 products. Deliverable is a minimum of 15 and up to 20 edited, high-res images. Ship the products to our professional photographer, then we’ll return them when you’re done if you need them.

$600
$50 per 3 extra photos
Custom Photography : Onsite

We’ll art direct a professional photographer who will be onsite. Includes up to 3 hours of photography within 15 miles of Washington, DC 20036. Deliverable is a minimum of 15 and up to 20 edited, high-res images.

$700
$50 per 3 extra photos
$20 per 5 extra miles
Custom Copy Writing

Our professional copywriter will conduct a phone interview with you to find out what you’re looking for and write copy for your brand. The amount of text will be estimated and then includes one round of revision after initial draft submission.

$180
up to first 1,000 words
$12
each 100 extra words
Custom Copy Editing

Our professional copywriter will revise and re-write your existing copy to better fit your brand and target customer.

$96
up to first 1,000 words
$8
each 100 extra words
ONE LAST THING

Notes on the Above Packages and Pricing

The actual content (basically, imagery and text) is not included and by default we assume that you can provide them. There are too many variables to accurately price these into packages, like source licensing fees, licensing terms, and number of images or words needed. If you already have high quality assets like photos from a shoot or stock photos, we can format them for no additional charge. If not, we can still provide a full-service package, but you will need to add Custom Copy Writing + a } Image Research & Recommendations + stock image licensing or b } Custom Photography.

Our standard Fee Schedule still applies. Note the number of rounds included. If the revisions go beyond the scope in the packages, they will be charged according to the schedule. All standard project management fees are included in the package pricing.

Need something you don’t see here? Every business is different. Tell us what else you need to add on and we’ll create a custom order.

Ready to get started?

Contact Us Today